Often non-designers, since they are very familiar with these programs, will create a logo using the drawing tools in these types of programs. This is not a wise choice. Creating a graphic image in one of these programs may be possible but, inevitably, it can cause problems when trying to extract those logos for use externally for printing, letterhead, brochures, or other collateral. The biggest problem is that you can compromise the quality of the image as you try to resize your logo for use in printing or other uses.
Ad and Logo Design If you are still wondering why you would want to use a vector based program, making an ad or a logo will convince you. With vector-based graphics, you can make a logo that can be scaled for a business card or a billboard without having to decide first which size to make it. Every business needs a logo. It’s just a fact in today’s modern, multimedia world that words and images go together. A logo tells the world who you are and what you’re about. But what kind of logo you need depends a lot on what your company does and the message you want to communicate.
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